The organization gained renewed attention when it was mentioned in the first 2020 presidential debate. Though the group was founded in the United States, and the majority of their nationalist posts seem to be focused on the United States, the online network extends all over the world, with the possibility of joining local organizations or ‘chapters’. This attire is often accompanied by red Make America Great Again hats, items including the flag of the United States, as well as gear associated with the military, such as camouflage print.
Proud Boys can be recognized by specific attire, namely a black polo with yellow details produced by the brand Fred Perry, which has since discontinued the sale of these shirts. The logo of this company, a wreath, is also a prominent Proud Boys symbol, appearing on clothes and in online activity. The Proud Boys are a networked organization that was founded by Gavin Mcinnes during the 2016 presidential elections in the United States. Only men can become members of the Proud Boys. In order to become a Proud Boy, “ a man declare he is “a Western chauvinist who refuses to apologize for creating the modern world”, as stated on the Proud Boys website (“ Tenets", 2020). This analysis will be fueled by data collected from the Proud Boys website, their Telegram message stream, and their Parler page.
Who are the proud boys Offline#
In this article, I will be analysing how this group makes use of the hybrid media system to spread their ideology, makes use of metapolitics, and organises offline action. Although their main place of operation is the United States, the group has a transnational reach. The Proud Boys are a far-right group founded in 2016.
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